According to Psychology Today, fear is a vital response to physical and emotional danger—if we didn’t feel it, we couldn’t protect ourselves from legitimate threats. But often, we fear situations that are far from life-or-death, and thus hang back for no good reason. Traumas or bad experiences can trigger a fear response within us that is hard to quell, yet exposing ourselves to our personal demons is the best way to move past them.

When there is a fear of growth in business, there is no vital physical or emotional danger, but rather a fear that often feels logical. The business owner will justify their “concerns” with logical reason. They’ve done the research, studied market trends, identified internal infrastructure gaps, honed in on financial impact and capital needed, yet for some reason or another they won’t (or don’t) expand.  However this plays out, fear is not considered to be the reason, but rather the “best” decision for the company right now.

In some cases, that might be true, however with all of the research and historical data and market trends pointing to growth, “fear” is the driving factor.  After all, what successful business owner would truly admit to being afraid?

Be aware of these red flags when considering if fear is driving your decision

1. Data points to growth. You have a sustainable model. The industry is booming, you have a unique selling proposition, you’re in position to expand, your brand is known in small markets.

2. Your instincts say you are ready, but there’s a nudge that keeps you complacent.

3. When considering expanding, you experience discomfort.

4. Questioning the process – lack of trust in you, your ability, your staff or your vision.

Fear manifests itself in different forms – fear of failure, success, losing, winning, being embarrassed, a tarnished name, brand or reputation, etc.   All are at the helm of delay in growth.

Most fear isn’t real – it’s just something we create. While you’re pondering, the competition is soaring to new heights.

So, what’s your game plan for 2017?

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Lisa Thomas is the CEO of The P3 Group, Inc. and The P3 Group International, LLC, publisher of The P3 Power Boost Online Magazine, host of The P3 Power Boost Radio Show, and President of the Board of Directors of NetWorth. She is a 20-year veteran in business, executive leadership and performance coaching/consulting. She has worked extensive with corporate call centers, executives and small business enterprises. She’s been a featured columnist and business strategist on Affiliate NPR, WFDD, The Cary News, Fox 8 and numerous NBC affiliate stations.

Lisa is best known for her business and leadership acumen and is widely recognized her ability to develop leaders to be more effective. Lisa is also a sought after keynote speaker on various topics women in leadership face. She generously donates her time and expertise to a number of organizations and worthy causes, including NetWorth, the Business Succession Forum Network, and the Hazel B. Neal Foundation, for which she recently was recognized with the woman of Power, Purpose and Vision award. In her downtime, she can be found practicing yoga, cycling, swimming, reading a good book or spending time with family and friends.

Lisa Thomas
CEO/Sr. Business Strategist
The P3 Group, Inc.

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