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Purpose Driven Organizations

I don’t know about you, but when I watch movies, I tend to look deeper than the story that lured me into the theater. I look for the underlying message for training purposes. I guess I’m just deep like that – don’t judge me! Anyway, The Matrix is one of those movies. It has so many jewels, if you listen and look closely.

One scene that sticks out for me is with Smith and Neo during a confrontation.  Smith says, “… Appearances can be deceiving, which brings me back to the reason why we’re here.  There is no escaping reason; no denying purpose. Because as we both know, without purpose, we would not exist.

It is purpose that created us.
Purpose that connects us.
Purpose that pulls us.
That guides us.
That drives us.
It is purpose that defines us.
Purpose that binds us.”

He so eloquently defined purpose. I’ve been teaching, training and coaching for years and I just loved this breakdown of the word.

When I think of Agent Smith’s stance on “reason,” I’m reminded of a new way of business development; a new emerging model of business – those who are defying odds, being game-changers or becoming purpose-driven organizations. Our 20 years in business and working with corporations, along with small business enterprises, has allowed us to conduct a case study and build our model to better serve our clients.

What we’ve found, is that these companies have a greater interest than just increased profitability. While profitability stabilizes the company, it is not the foundation that holds the key to their success. What is at the heart of their success and competitive edge is their clear and concise focus; focus that lies in their vision, purpose and mission.

They invest the time to fully develop these areas and they commit to transferring it throughout the organization.

Purpose-driven organizations have leaders who build their infrastructure with the intention to “create” an environment where all parties are leveraging their natural talents and feel a sense of purpose by “participating” in the fulfillment of a bigger picture. In addition, they consider these things:

  • Curating ideas from employees.
  • Developing an environment that fosters the interest, development and experience of employees.  Employees tend to thrive in environments in which they feel a sense of connection, purpose, security and truly being cared for.
  • Donating to worthy causes and participating in community philanthropy.

Google, Whole Foods and Zappo leverage profitability for stability, however the breadth of these companies lies in their values, culture, vision and mission. As we embark on a new breadth of leadership in this political climate, the opportunity awaits us to bring forth a new way of developing business.

We, at The P3 Group, are excited about what lies ahead.  Purpose drives US, what’s driving YOU?


Lisa Thomas is the CEO of The P3 Group, Inc. and The P3 Group International, LLC, publisher of The P3 Power Boost Online Magazine, host of The P3 Power Boost Radio Show, and President of the Board of Directors of NetWorth. She is a 20-year veteran in business, executive leadership and performance coaching/consulting. She has worked extensive with corporate call centers, executives and small business enterprises. She’s been a featured columnist and business strategist on Affiliate NPR, WFDD, The Cary News, Fox 8 and numerous NBC affiliate stations.

Lisa is best known for her business and leadership acumen and is widely recognized her ability to develop leaders to be more effective. Lisa is also a sought after keynote speaker on various topics women in leadership face. She generously donates her time and expertise to a number of organizations and worthy causes, including NetWorth, the Business Succession Forum Network, and the Hazel B. Neal Foundation, for which she recently was recognized with the woman of Power, Purpose and Vision award. In her downtime, she can be found practicing yoga, cycling, swimming, reading a good book or spending time with family and friends.

Lisa Thomas
CEO/Sr. Business Strategist
The P3 Group, Inc.

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