Biggest Bang for Your Buck – Marketing!
During presidential campaigns, you see debates signs on the ground, receive robocalls, watch public appearances where candidates lay out their plan of action, witness the social media blitz, emails, TV appearances and advertisements. You’d have to be dead and six feet under not to know who the “potential” candidates are. In many cases, it all hangs on the hinges of who is best at marketing themselves that will determine who will get your vote.
I find it interesting when a candidate who seems to be more qualified, interested in the welfare of the people and has the most solid platform loses the race. I’m no political campaign-winning guru, but, I often see similarities in business.
Small business enterprises who are winning have their finger on the pulse of the marketing machine. They know how to lay out a plan and execute it.
During those times when the budget is minimal and the need is great, there are a few ways to leverage the same benefits that many highly funded presidential campaigns gain.
A grassroots marketing campaign works when all “areas of focus” are executed simultaneously – similar to a politician’s campaign.
Here are a few ways to expand your brand in a concentrated area quickly.
Newsletters – Designed to educate and expose potential clients to your services or product.
Emails – Build rapport and a relationship with existing and potential clients.
Mailers – Offer another impression of your company and its offerings.
Promotional Events – Put a face with the name, vision, and mission of the company.
Networking groups – Build collaborative partnerships for a broader reach.
Strategic Partnerships – Identify 4 to 6 strong strategic partners who offer services to your ideal client.
- Social Media
- Online Marketing/Advertising
All of these strategies executed together over a span of time will create an expansion of your brand quickly. You should never take your client or potential client for granted. They can always choose someone else. So marketing your services is key, but being innovative in how you do it is also paramount. Expand your brand and have fun at it, will ya?
Our business evaluation sessions are here to help detail your own customized plan. Biggest Bang for Your Buck Marketing is fun, simple and effective. Contact us today for more details.
Lisa Thomas is the CEO of The P3 Group, Inc. and The P3 Group International, LLC, publisher of The P3 Power Boost Online Magazine, host of The P3 Power Boost Radio Show, and President of the Board of Directors of NetWorth. She is a 20-year veteran in business, executive leadership and performance coaching/consulting. She has worked extensive with corporate call centers, executives and small business enterprises. She’s been a featured columnist and business strategist on Affiliate NPR, WFDD, The Cary News, Fox 8 and numerous NBC affiliate stations.
Lisa is best known for her business and leadership acumen and is widely recognized her ability to develop leaders to be more effective. Lisa is also a sought after keynote speaker on various topics women in leadership face. She generously donates her time and expertise to a number of organizations and worthy causes, including NetWorth, the Business Succession Forum Network, and the Hazel B. Neal Foundation, for which she recently was recognized with the woman of Power, Purpose and Vision award. In her downtime, she can be found practicing yoga, cycling, swimming, reading a good book or spending time with family and friends.
CEO/Sr. Business Strategist
The P3 Group, Inc.
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